Spice spat: Old Bay sues New Bae for trademark infringement

By – Associated Press – Wednesday, December 12, 2018

(AP) — A clash of seasonings is looming in federal court, as Maryland’s Old Bay seeks to protect its trademark in a lawsuit against another spice blend, New Bae.

The Daily Record reports Old Bay maker sued this week to stop Pittsburgh-based from using the “New Bae” name.

The paleo diet-centered launched New Bae as an organic blend in October 2017, touting its suitability for crab legs, fries and Bloody Marys. asserts has used taglines like “Out with the Old, and in with the NEW” to capitalize on Old Bay’s “fame and goodwill.”

The lawsuit says responded to a cease-and-desist by acknowledging New Bae’s name was a “nod” to Old Bay.

didn’t respond to the newspaper’s comment request.

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Information from: The Daily Record of , http://www.thedailyrecord

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